Christian Vermehren

The role of leadership and strategy in digital transformation

We live in a rapidly changing world. Every part of our society is undergoing fundamental transformation driven by a fast-paced digital revolution. The revolution started more than a decade ago but is now accelerating and becoming more and more overwhelming. We feel it especially in the business world. New business models are wreaking havoc across …

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Tap into the power of segmentation with hit-level Google Analytics data!

Success in marketing is all about matching the right content with the right audience. You need segmentation for this. Segmentation is what allows you to zoom in on your target group. It allows you to identify, then target, high-performing users whilst at the same time improving or removing low performers. Measuring the total conversion rate …

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Visualize your raw GA data instantly with this Power BI template

Okay, so you’ve implemented SCITYLANA and pulled out loads of nice hit-level data from your Google Analytics account. Now you want to put all that data to impressive use! But what to focus on and how to get started? Use this free Power BI template Although SCITYLANA works with all sorts of tools (BigQuery, Data …

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The Cost of Sampling in Google Analytics

Recently, Jonathan Weber at LunaMetrics wrote a great post regarding the accuracy of Google Analytics sampling, revealing how users shouldn’t just take it at face value but also check for potential inaccuracies. Weber shows that while sampling works well for overall trends on your website, it can become very inaccurate. One good example of this is when you’re looking …

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