Michael Frost Billing

R: Applied Markov attribution for Google Analytics Free using Scitylana and BigQuery

This blog post is all about showing how powerful click-stream data is. Especially when you put the data in BigQuery or any other C-store based OLAP warehouse with separated compute and storage. BigQuery at the time of writing offers 10 GB of free storage and 1 TB/month of free Query – for life (yes, that …

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How long does it take Google Analytics to delete a user’s data from a property?

We at Scitylana are curious about how long it takes for Google Analytics to clean up after a user requests deletion of data. We set out to test it. Expecting it could take days  – we will be testing once every day. Since we have the Scitylana plugin installed we have a Google Analytics clientId …

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How we handle GDPR article 17 requests using Google Tag Manager and email?

FYI: Also try our GDPR Delete tool We needed an easy way to delete users from our Google Analytics Free to comply with GDPR article 17 and we wanted it to be as easy as possible. We succeeded and decided to make it easy for you as well – and yes it is free, but …

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Why Google Analytics connectors are useless

I see many users of graphical dashboard tools using built-in Google Analytics connectors (like Power BI, QlikView, and Tableau) having trouble understanding what the numbers really mean – and why they differ from the Google Analytics dashboard. Maybe you’ve had the same frustrating experience as many others: A user of Tableau reports a “mismatch” between GA …

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