Power BI

Facebook Ad, Pages and Instagram Insights: Change login/credentials in Power BI

How do I change the credentials or Facebook account/login in Microsoft Power BI, when I use one of the the Scitylana Facebook/Instagram connectors? This article applies to the connectors: Facebook Ad Insights Facebook Page Insights Instagram Insights If you are stuck here, trying to login as a different user without luck. This article is for …

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Tap into the power of segmentation with hit-level Google Analytics data!

Success in marketing is all about matching the right content with the right audience. You need segmentation for this. Segmentation is what allows you to zoom in on your target group. It allows you to identify, then target, high-performing users whilst at the same time improving or removing low performers. Measuring the total conversion rate …

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