Why Google Analytics connectors are useless

I see many users of graphical dashboard tools using built-in Google Analytics connectors (like Power BI, QlikView, and Tableau) having trouble understanding what the numbers really mean – and why they differ from the Google Analytics dashboard. Maybe you’ve had the same frustrating experience as many others: A user of Tableau reports a “mismatch” between GA …

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The Cost of Sampling in Google Analytics

Recently, Jonathan Weber at LunaMetrics wrote a great post regarding the accuracy of Google Analytics sampling, revealing how users shouldn’t just take it at face value but also check for potential inaccuracies. Weber shows that while sampling works well for overall trends on your website, it can become very inaccurate. One good example of this is when you’re looking …

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