Visualize your raw GA data instantly with this Power BI template

Okay, so you’ve implemented SCITYLANA and pulled out loads of nice hit-level data from your Google Analytics account. Now you want to put all that data to impressive use! But what to focus on and how to get started? Use this free Power BI template Although SCITYLANA works with all sorts of tools (BigQuery, Data …

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The Cost of Sampling in Google Analytics

Recently, Jonathan Weber at LunaMetrics wrote a great post regarding the accuracy of Google Analytics sampling, revealing how users shouldn’t just take it at face value but also check for potential inaccuracies. Weber shows that while sampling works well for overall trends on your website, it can become very inaccurate. One good example of this is when you’re looking …

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Marketing-to-sales funnel insights finally made easy!

Base your campaigns on facts instead of feelings. Combine your data sources in MS Power BI. Get to know the whole funnel – from source to conversion. Load raw Google Analytics data in Power BI through Scitylana Load online campaign data from Facebook etc. Once loaded, find the fields that your various data sources have …

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