The Cost of Sampling in Google Analytics

Recently, Jonathan Weber at LunaMetrics wrote a great post regarding the accuracy of Google Analytics sampling, revealing how users shouldn’t just take it at face value but also check for potential inaccuracies. Weber shows that while sampling works well for overall trends on your website, it can become very inaccurate. One good example of this is when you’re looking …

The Cost of Sampling in Google AnalyticsRead More »

Marketing-to-sales funnel insights finally made easy!

Base your campaigns on facts instead of feelings. Combine your data sources in MS Power BI. Get to know the whole funnel – from source to conversion. Load raw Google Analytics data in Power BI through Scitylana Load online campaign data from Facebook etc. Once loaded, find the fields that your various data sources have …

Marketing-to-sales funnel insights finally made easy!Read More »