Power BI

Tap into the power of segmentation with hit-level Google Analytics data!

Success in marketing is all about matching the right content with the right audience. You need segmentation for this. Segmentation is what allows you to zoom in on your target group. It allows you to identify, then target, high-performing users whilst at the same time improving or removing low performers. Measuring the total conversion rate …

Tap into the power of segmentation with hit-level Google Analytics data!Read More »

Why Google Analytics connectors are useless

I see many users of graphical dashboard tools using built-in Google Analytics connectors (like Power BI, QlikView, and Tableau) having trouble understanding what the numbers really mean – and why they differ from the Google Analytics dashboard. Maybe you’ve had the same frustrating experience as many others: A user of Tableau reports a “mismatch” between GA …

Why Google Analytics connectors are uselessRead More »